Fredericton's Best Integrated Marketing Agency - Insights August 21, 2023

By Integrated Marketing Platform | August 21, 2023 | INTEGRATED MARKETING, MARKETING STRATEGY,

MARKETING STRATEGY

Five Strategies Needed To Succeed In Retention Marketing Efforts

Are you one step ahead of today’s retention marketing trends and already engaging with customers through new channels and with new techniques? Full Story: Forbes

4 Overlooked Marketing Tips That Can Transform Your Business

Effective marketing is essential for success in today’s fast-paced and always-changing corporate environment. Full Story: Forbes

3 Tips for Creating Your Startup Marketing Strategy

Startups often face intense competition, even in niche markets. Full Story: Nexus Louisiana

How to Optimize Your Marketing Strategy for Better Results

A well-crafted marketing plan might mean the difference between success and obscurity in today’s ever-changing corporate scene. Full Story: South Florida Caribbean News

How To Maximize Your M&A Marketing Strategy

Marketing should be a core component of all mergers and acquisitions (M&A) strategies. Full Story: Forbes

How to enhance your B2B content marketing strategy

Creating thought leadership content from the exclusive data will build your expertise. Full Story: The Media Online

Using Tech to Improve Your Marketing Strategy: Tips, Tricks, and Tools

Our routines, values, and lives have become more intertwined with technology than ever, and the trend is growing. Full Story: RS Web Solutions

SOCIAL MEDIA

How To Nurture Your Social Media Community For Business Growth

Struggling with social media engagement in an age dominated by AI and automation? Full Story: Forbes

Social Media Image Size Guide For All Platforms In 2023

No two social media platforms have the same image size requirements. Full Story: Search Engine Journal

Maximizing Your Social Media Potential: The Power of SMM Panels

Businesses are capitalizing on social media’s massive marketing possibilities. Full Story: Startup.info

5 Roles of AI in Social Media Marketing That Bring Out the Best

In the fast-paced digital era, social media marketing has become a cornerstone of successful businesses. Full Story: TechiExpert

New social media features you need to know this week

Updates from Threads, TikTok, Instagram and more. Full Story: PR Daily

SEARCH ENGINE

12 Common SEO Errors To Avoid When Optimizing A Site For Voice Search

As voice search becomes more and more popular among internet users, Full Story: Forbes

11 Easy Actions to Enhance Your Website’s SEO

Unleash the power of simple SEO tactics. Full Story: RollingStone

SEO for Small Business—What’s Worth Keeping in Mind?

Getting top positions in search engines is an absolute necessity for any small or medium-sized business today. Full Story: Startup.info

8 Smart Search Engine Marketing Tips To Put Your Website On The Map

In today’s digital era, where an online presence can make or break a company’s success, Full Story: Forbes

Beyond search volume: Future-proofing keyword research for SEO

Evolve your keyword research strategy for modern SEO. Explore the shift from search volume to quality, context, and user intent. Full Story: Search Engine Land

MOBILE MARKETING

How Discrete Businesses Are Finding Ways To Make It Big via Mobile App

As a consumer, you always want to get the best quality product at the best possible price. Full Story: GISuser

How Long Does It Take to Develop a Mobile App in 2023?

In today’s fast-paced digital landscape, mobile apps have become essential tools for businesses and individuals alike. Full Story: DataDrivenInvestor

Notable Email and SMS Marketing Trends From the First Half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. Full Story: TotalRetail

DIGITAL SIGNAGE/ SCREEN MEDIA

How to increase accessibility with universal design for digital signage

In the United States, one in four adults — 61 million people — have a disability impacting various aspects of their daily lives. Full Story: Digital Signage Today

The growing significance of remotely managed digital signage

Digital signage has an impressively fast growth ratio worldwide as successful enterprises have realized their significance for customer engagement, Full Story: Digital Signage Today

Why Advertisers Can’t Afford to Overlook Digital Out of Home for the Omnichannel Era

Agency teams are increasingly shifting their strategic planning and media buying from channel silos to an omnichannel approach. Full Story: MediaVillage

EMAIL MARKETING

Best Practices for Email Marketing To Build Stronger Customer Relationships

Email marketing is the use of email to connect with customers, build relationships with them, and ultimately increase sales. Full Story: TrueScoop

Email subject line tips and best practices (with examples!)

Your subject line is the key to grabbing attention, driving action, and safeguarding your brand reputation. Don’t let it be an afterthought. Full Story: Search Engine Land

10 Ways to boost sales from your travel emails

A new marketing report reveals innovative trends have emerged in travel email marketing following the Covid-19 pandemic. Full Story: Bizcommunity

How to Use Mail Merge in Gmail

When you want to send the same email to your customers, clients, employees, club members, Full Story: Online Tech Tips

E-COMMERCE

The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales

The nature of ecommerce marketing has grown increasingly complex. Full Story: Search Engine Journal

How To Launch An E-Commerce Business Without Big Investments

These days, just about anybody can create a reasonably good online store that appeals to customers and competes successfully in e-commerce. Full Story: Forbes

Breaking Down Walls: E-Commerce and the Future of Retail

Expanding retail reach has never been more crucial. As a global market player, Full Story: TotalRetail

Boost Your Ecommerce Startup’s Global Reach with Digital Freight Forwarding

eCommerce startups looking to expand their businesses globally face major logistical challenges when it comes to international shipping and fulfillment. Full Story: Startup.info

Essential E-commerce Statistics

It is a grow-or-die situation in the E-commerce industry. Full Story: Small Business Trends

PUBLIC RELATIONS

17 Reasons Company Leaders Need To Invest In PR Before A Crisis Hits

When a business is first starting out, building a positive reputation is a key step on the list of must-do’s. Full Story: Forbes

How To Do PR For A Startup

Public relations or PR is a critical aspect of building a successful startup. Full Story: YourStory

Four PR Pro Tips For Landing Holiday Gift Guides

For many consumer brands, the holiday season can make or break yearly revenue targets. Full Story: Forbes

MARKET RESEARCH

How to use ChatGPT for easy market research

Recently the methods and tools available for market research have significantly evolved. Full Story: Geeky Gadgets

8 ways to use social media for market research

As marketers, it’s our job to know our target audience’s needs and preferences. Full Story: sproutsocial

How Tech-Based Market Research Can Help Entrepreneurs Stay Ahead

Consumer priorities are quickly changing with the possibility of a recession. Full Story: Entrepreneur

WEB DEVELOPMENT

11 Unusual HTML Tags to Boost Your Web Development Skills

HTML is a simple language, but its vocabulary is larger than you might realize. Full Story: Make Use Of

Elevating Web Development Practices In The Age Of Generative AI

In the ever-evolving landscape of web development, a new player has emerged to transform the way websites are designed, coded, and optimized. Full Story: BBN Times

10 Best AI-Powered Tools for Web Development

10 best AI-powered tools to create and manage websites and web development more efficiently. Full Story: Analytics Insight

Top 5 Python Libraries for Web Development

Explore the top 5 essential python libraries for web development, and how to use in projects. Full Story: Analytics Insight

Rust Vs Python: Which is The Better Programming Language?

Comparing Rust and Python: Discover the strengths and trade-offs of both languages. Full Story: Analytics Insight

How Are HTML Elements Stacked by Default?

In today’s article, you’ll learn how HTML elements are stacked by default. Full Story: Hackernoon

MARKETING AUTOMATION

Marketing automation that puts a smile on everyone’s face

The goal of a marketing operations professional isn’t to send ongoing communications to the target audience, it is to delight them. Full Story: MyCustomer

Here’s What Every Marketer Needs To Know Before Relying On AI For Content Creation

There’s no denying that recent developments in artificial intelligence (AI) have upended the content marketing landscape as we know it. Full Story: Forbes

Generative AI For Content Creation: How Marketers Can Use It

The quest for content that captures customers’ attention is perpetual in the ever-changing marketing landscape. Full Story: Forbes

6 Ways AI Image Generators Can Help Marketers

AI image generators can save time and money when producing all kinds of marketing materials. Full Story: builtin

How AI Can Scale Personalization and Creativity in Marketing

Marketers know creativity is what attracts an audience and commands its attention. Full Story: Harvard Business Publishing

ANALYTICS & BUSINESS INTELLIGENCE

How AI Enables Business Processes and Smarter Security

Leveraging AI to improve business processes and strengthen security. Full Story: spiceworks

How To Make GenAI Speak The Language Of Business

ChatGPT has changed the world, making generative AI the talk of the town. Full Story: Forbes

The Evolving Role of Artificial Intelligence in Business: Staying Ahead of the Curve

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10.” Full Story: JD Supra